Almost 18% of American adults are now retired, Internet usage expected to grow.
August 10, 2008 – The status and demographics of retirees are changing so fast that marketers almost need a monthly snap shot. In the U.S., 17.9% of adults are now retired, according a recent report by The Media Audit. But, that number has increased by 6% in just the last five years. It will climb even faster as the Baby Boomers exit the workforce.
The Media Audit says these adults, who are nearing retirement, are now one of the fastest growing demographics in the country and this horde of Boomers will keep the retirement boom going for the next few decades.Consumption habits of aging Americans are likely very different from those of their predecessors because they are living longer, achieving higher levels of education, are wealthier, and redefining what it means to be retired.
Retired adults today spend only 89 minutes per day online, a figure that is 26% less than the average U.S. adult who spends 123 minutes per day online.
The next generation of retirees, though, is expected to be more computer and internet friendly, since Baby Boomers between the ages of 45 and 64 spend a considerably higher amount of time online - 123 minutes per day.
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Baby Boomers and Seniors are finding the Internet a great source
for networking and reinventing themselves. These resources are gearing toward retirees and those facing retirement, offering avenues to create supplemental income as rising costs affect their savings.
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